BRANDING & MARKETING AGENCY
For beauty, fashion and lifestyle brands


We blend brand strategy with execution across brand identity, content, and digital marketing to build brands that stand for something meaningful and convert.


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WHO WE WORK WITH


We work with founders refining their brand foundations and marketing leaders growing brands, with lean teams.


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WE'RE BASED IN AUSTRALIA & WORK
WITH BRANDS WORLDWIDE


We work with brands in the US, UK, Australia & Asia

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WHAT WE DO



• Brand Strategy & Identity

• Story & Brand Community

• Digital Marketing & Advertising

• Market Insights

 

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Brand Strategy
  • Brand Positioning Strategy Development
  • Brand Value Proposition and Story
  • Brand Tone of Voice and Personality Definition

    For beauty and fashion brands launching with clear positioning from Day 1, or brands whose messaging has become inconsistent as they've scaled. This is the work that matters when your team keeps misinterpreting your vision, agencies miss the mark, or every brand partner's saying something different about your brand.

    Click here to learn more
Branding | Visual Identity Design
  • Logo Design and Branding Elements
  • Typography and Color Palette Selection
  • Cohesive Visual Identity Creation
  • Packaging Design

    For brands launching with a distinct visual identity from the start, or brands whose visual presence no longer matches where they're heading. This is the work that matters for new retail buyers to take you seriously, and stand out in a category where everyone's starting to look the same.

    Click here to see more
CONTENT STORYTELLING & BRAND COMMUNITY CAMPAIGNS
  • Brand Storytelling Campaign Strategy
  • Brand Community Building Campaign Strategy
  • Beauty and Luxury Marketing Campaign Concept Development

    Marketing teams tell us engagement is dropping and organic reach has flatlined. As a marketing agency for beauty and lifestyle brands, we help brands develop storytelling, content marketing and community strategies that build long-term brand equity, not just fill a content calendar.

    Click here to see more
DIGITAL MARKETING & ADVERTISING
  • Youtube ads
  • Google ads
  • Meta ads

    We understand the nuances of selling beauty and lifestyle to women. We take a brand-led approach to digital marketing, combining deep category expertise to grow new customer bases, not just retarget existing ones.

    Most brands wait until something breaks before testing new platforms. So we help marketing teams build the next growth lane before they desperately need it, leading with a stand-alone, bespoke YouTube customer acquitition strategy.

    Click here to see more
MARKET Insights
  • Beauty and Lifestyle Brand Team Trend Briefings
  • Beauty Market Research

    We deliver global trends briefings, competitive analysis, and platform insights tailored to beauty and lifestyle brands. We help marketing leaders stay ahead of category shifts and make stronger decisions.

    Click here to see more


WHAT OUR CLIENTS SAY ABOUT US

PERCEPTIVE THINKERS.
POLISHED DELIVERY.
DELIGHTFUL TO WORK WITH.

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WE'RE GLOBAL THOUGHT LEADERS

With deep category expertise, we share market insights across beauty, fashion, lifestyle, luxury to contribute to moving the industry forward.

BEAUTIFUL-SPARKS


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We'd love to hear how we can help. You're welcome to send
us a message or book a call.
 

CLICK HERE TO BOOK A CALL
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About us:
We're a branding and marketing agency based in Sydney, Australia and serve an international client base. Our team of beauty, fashion and luxury strategists and designers are based in the US, UK, Australia & Asia.

Email:
effie@beautiful-sparks.com


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